Tag Archive | "marketing"

Create Marketing Magic With The Right Color

Create Marketing Magic With The Right Color

Colors have a hypnotic effect on people. Many people feel drawn to azure blue, for instance.

The odd thing about blue is that it can make you feel trusting. It is subtle. You are probably not aware of it. Other colors work in the same way. Shades of colors also have a subtle effect on your mood. Bars are often decorated in dark shades of red, grey or blue in order to soothe customers into staying. Kindergartens are filled with pastel shades to keep children happy.

How can a color help sell your product? Easy. It can put your customer in the buying mood. You can color anything your customer sees – your product, its packaging, the website, sales materials or your logo. If you choose the right color, you could send people scrambling for their wallet.

Here are some colors and their power:

* Blue is an all-time favorite. If you use blue, people see you as trustworthy. It is conservative and solid. Blue is the color for little boys because according to folklore, baby boys are born in the blue shadow under a cabbage. Good products and services for blue are boys’ clothes, jewelry, travel, insurance, business services and art.

Blue exerts another extraordinary effect: it curbs the appetite. Dieters sometimes eat in blue light, from a blue plate in a blue-colored room. It odd thing is – it works. They do not eat as much.

* Red signals excitement – and danger. It makes people feel expectant. It is often used for introducing a new product. Some good products for red are security products, toys, sports accessories, cars, children’s clothing and pet products.

* Pink is a calming color. Pink is used to sell girls’ clothes and toys as well as cosmetics. Pink shades and lampshades soften the light in a room. A sales price printed in pink tends to make it appear less expensive. Perhaps, it is the calming effect at work. Pink is also pure innocence. Little girls are given the color because ancient folklore has it that girl babies are born in the heart of a rose. *Yellow grabs the eye. In fact, it is the first color babies recognize. It gives off a secure feeling. It is excellent for children’s clothing, health services, vitamins, pet items, music, flowers and household appliances.

* Cream is serious and elegant. It is good for costly items. It
is used in women’s fashions, interior design, linen, bedding,
kitchens and books.

* Grey is serious. Light grey is efficient and sleek. It is good for men’s fine clothing, silverware, machinery, genealogy and family crests. The walls of office buildings are often light grey. Dark grey is ultra serious.

* Green expresses freedom, purity and spaciousness. A soothing color, it goes well with food, water, cooking, flowers, house shutters and doors. Light green is associated with money and ties in with the stock market and business.

* Purple is commanding and sure. In olden days it was used only for royalty. It gives the impression of quality and works well for exclusive and costly items. It is used for heirlooms, books, music and memberships in exclusive clubs.

* Orange makes you look twice. It says: danger is near. It is a bold, hot color that works well with sports clothes, games, camping gear, outdoor vests and children’s apparel.

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Engaging In A Home Based Business Opportunity Network Marketing

Engaging In A Home Based Business Opportunity Network Marketing

Doing business online is one of the ways for you to earn income while staying at home. A home based business opportunity network marketing can help you earn good money without really having to invest a large sum of money on stocks and inventories. However, before you engage in home-based business opportunity network marketing, there are a few things that you should know about this opportunity. First, you should understand that home-based business opportunity network marketing involves a lot of hard word on your part. If you are looking for a get rich quick solution, this opportunity is not for you. Second, when you engage in network market, you should always be a good team player or else you will not survive in this type of business. Third, in network marketing, you deal with both people and product so you should also be very flexible. Fourth, in network marketing, helping others means helping yourself so you should make it a point to help the other members of your team.

Prompting your product and recruiting new members

If you want to engage in home-based business opportunity network marketing, you should work hard to promote you product and build your team. Note that when you join a network marketing company or group, you are expected to generate sales as well as to build a team by recruiting and training new members. This means that if you really want to succeed in home based business opportunity network marketing, you should be prepared to invest your time is product promotion and recruitment of new members.

If you take a good look at the design and structure of a network marketing company, the bulk of the income that you will generate is most likely from the overriding commissions that you will earn out the sales generated from your recruits.

In most cases, you will not really earn much if you will just buy the product from the company and sell it to friends and family members since you can only do so much direct selling. Besides, direct selling of products is really time consuming. However, in most network marketing companies the generation of personal sales is a pre-condition for you to receive to receive commissions from the sales of the other members of your team so it is still important for you to generate some personal sales. The good news is, most networking companies would only require a small amount of personal sales for you to really qualify for the overriding commissions.

When it comes to recruiting new members, you can earn more income if you have more people under your team that is why it is very important to recruit new members activity. Since you will still earn commissions on the sales generated by people recruited by your recruits, it would be a good idea for you to help out the people under you I their recruitment process for new members.

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Get More Mileage From Your Postcard Marketing – 10 Easy Tips

Get More Mileage From Your Postcard Marketing – 10 Easy Tips

Each day people are surrounded by advertising everywhere they go. How do you get your message to stand out from the rest and be noticed by your future customer? An eye-catching postcard is the quickest and most cost-effective way to get big results for your business. Follow these ten tips for postcard marketing and your direct mail response will skyrocket.

1. Your postcard should stand out from the rest. When sifting through circulars, if a piece feels more substantial or stands out, the customer is more likely to pull it out of the pile. A heavy stock always stands apart from the usual flimsy offers in the mailbox, and using full color on at least one side of the card will boost your chances of being noticed.

2. Protect your postcards. Adding a UV coating prevents smearing and illegibility. A UV coating adds brilliance and shine to make your postcard pop, and also it protects your message from the hazards of mailing.

3. Order in bulk. To save costs order in large quantities whenever possible and warehouse the postcards for future mailings. Storing brings significant savings when your content is consistent.

4. One-day turnarounds. Be sure to have a printer on call who can meet last minute deadlines without hidden charges. Sometimes holding off on the final design is the best call. Make sure your printer is as flexible as the market demands your business to be.

5. Mail more than once. The best time to be in front of your prospect is when he or she is about to buy. Not knowing exactly when that may be, your best option is to capture mindshare—the creation of consumer awareness so that your product is the first thing buyers think of when they are ready to make a purchase. Most studies show that a minimum of four mailings to the same list has a positive effect and increases mindshare.

6. It pays to test. Vary your offer, the image, the text, when you mail, to whom you mail, and the call to action. Never change more then one variable at a time. Make sure to track the results, which may surprise you. Sometimes a higher price can yield a greater response or certain months, weeks, or days can prove more effective than others.

7. The immediacy factor. Without envelopes or packaging, the postcard’s simplistic design takes advantage of the immediacy factor. Don’t muck it up by hiding what you have to say in confusing designs. Choose an image that helps convey your message and be concise with your text. You have only two to three seconds to grab your customer’s attention.

8. Ask for the order. Are you trying to increase your website traffic? Looking to get more people in your store? Every postcard should ask for a response—something you want from the customer. Limited time offers, free reports, and website deals are all techniques that can help.

9. The list. An updated, targeted list is the most important part of the process. Make sure the contact information is current and that you respect those who wish to be removed from your list. Play with the list by targeting different zip codes, past customers, and blind markets. And remember to always track the response.

10. When you have a winner, do it again. Tinker with the design, add special features, but know when to stop. When you find a postcard that works, keep on using it!

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Warning Good Money In The Comfort Of Your Home Through Online Multi Level Marketing

Warning Good Money In The Comfort Of Your Home Through Online Multi Level Marketing

When concept of multi-level marketing was first introduced in the United States more than 60 years ago, a lot of people were skeptical of the scheme. There were many people who said back them that the system is not viable and will just vanish into thin air after a few years. Yet, 60 years later, the MLM concept is still very much used by people all over the globe. The MLM concept has evolved over time and has been adopted by people who are working online. In fact, in our present time, a business home internet marketing MLM is considered one of the most lucrative online businesses. There are many people who are engaged in business home internet marketing MLM who are doing so well in their business that they are able to quit their day job and spend more time with their family while running their own online business.

Is it safe to engage in a business home internet marketing MLM? Safe is actually a relative word. Although there are many reliable companies online that are offering real opportunities, there are also those who are just out there to scam some innocent people. To avoid being victims of those people who are just out there to steal your hard earned money, you should make sure that you only deal with reputable companies that are offering real business home internet marketing MLM opportunities.

How can one be sure that he or she is dealing with the right companies? If you want to make sure that you are dealing with the right companies, you should first make are research on the track record of the company. A company offering business home internet marketing MLM for more than ten years could be one of the best options for you. Note that if a company has existed for more than ten years, there is a big possibility that that company is already stable and their systems of operations are already up and running very well. Moreover, unlike those companies, which are just starting out, companies that have existed for more than ten years have already built some goodwill with their clients and would like to protect that good reputation that they have built over the years so these companies are less likely to do scam you and destroy their good name name.

How much money do you need to invest to get started in an MLM internet marketing? The amount of money that you will to invest in an online business would depend largely on the type of business that you want to engage into. When it comes to MLM business, the amount of investment would depend on the prices of the products that you will market. In most cases, you will not need to buy initial stocks but you will need to invest some small amount of money to get register and get your starter kit.

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Beyond Marketing — Brand Management

Beyond Marketing — Brand Management

In the past, the management of an organization’s brand has usually been the sole domain of the organization’s marketing team. However, with the evolution of the Internet and people’s need for instant information, there is a greater call for public relations professionals to become more directly involved with an organization’s brand management.

The Dictionary of Business and Management defines brand as: a name, sign or symbol used to identify items or services of the seller(s) and to differentiate them from goods of competitors.

But according to Colin Bates, a brand management specialist from www.buildingbrands.com, brand means much more than that. “More accurately,” he says, “brand is a collection of perceptions in the mind of the consumer.”

Essentially, brand is more than simply a corporate logo; it is anything people can associate an organization with, whether it is a paid advertisement or an article found in a newspaper. This is where brand management becomes important and PR professionals must be vigilant.

It is not enough for public relations professionals to simply communicate news to the media; they must somehow communicate the persona of their organization.

For example, Google, the company that runs the best-known and most-used search engine on the Web, has a very distinctive brand. Most Internet users could visually identify its logo. However, Google’s branding efforts do not stop there.

The company has worked hard to combat Internet users’ doubts about the quality of Web search results. Most of the main stream search engines sell advertising in order to make money and many people have accused these companies of skewing search results for money – giving certain web sites a higher ranking in exchange for purchasing paid advertising.

However, Google is well-known for the clear division it places between its search results and its advertising business. The visual separation on Google’s Web site is an example: search results are prevalent on the left and occupy at the very least 90 per cent of the page, while advertising occupies very little space and is not intrusive to the user. Most importantly, the search results are generated from the intelligence of Google’s product and are not influenced by purchasing advertising.

Google makes this very clear each and every time it speaks to the media. When a spokesperson does an interview or the company issues a press release regarding its search engine, it is quick to point out the division. In fact, it says it is part of its corporate philosophy – hence, it has become part of its brand. Google is known for its technical innovation and the quality of its search results, and not as a company that is just interested in money.

Furthermore, to ensure the organization’s branding is being effectively communicated to the media, it also must be properly managed.

If the brand or persona of the organization is not being properly communicated, problems can be identified through analysis of the media coverage and the necessary adjustments can be made by the PR team to get the proper message out.

By tracking key messages, taglines, or buzzwords in the media coverage, the public relations team can measure how well its organization is communicating. It could be there are stop words the PR team wants to avoid using to prevent confusion and miscommunication. These too can be measured.

Media coverage can also be measured against other performance indicators such as sales and stock prices. This could be a good indicator to measure how well a brand is being perceived in the media and with an organization’s key publics.

To most companies, brand is just as important as the products they create and services they provide, and it must be properly managed. Public relations professionals have a key role to play in shaping and maintaining an organization’s brand – this responsibility cannot be left solely to the organization’s marketing team. Not only is the PR team responsible for communicating the brand, but it also must be vigilant through media analysis.

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Suggestions To Make A Competitive Online Marketing Strategy 2

Suggestions To Make A Competitive Online Marketing Strategy

The most successful businesspeople you will ever see online have one thing in common. They learned how to market online before just simply jumping in. Whether it took a long time to learn or whether they picked it up quickly, nobody ever made money online without knowing how to. Read this article so you can find out how it’s done.

Offer webinars to your online community on related themes to your products or services. Presenting a webinar helps build leadership within your industry niche and also introduces your product to potential new buyers. Plus, the webinars can be archived on your site offering value past the original presentation!

Set up your business profile on social media sites, such as Facebook, Twitter and Linked-In. This makes it easy for customers to find you and refer you to their friends. Those who like or follow you, can receive updates whenever you have a sale or introduce a new product or a tip, about products they may have already purchased, keeping your visibility high and your customers informed.

Offer something free on your website. An effective freebie that many people enjoy is a download of an article specific to your business. If you work in construction, you may offer a download of something concerning tips for homeowners. This shows customers you see they concerns, and want to help them address them.

Make sure your “front door” is a pretty one. Your website is the only way people will get to know you. Make sure to make a great first impression on your visitors by creating an open, welcoming, and descriptive place for them. Understand that your website is your main means of communication, and keep the doors open!

If you are having difficulty selling one of your products, or you have a newer version available and need to get rid of your old stock, have your customers contact you to name their price for it. Accept offers through email or even exchange the product for another item or service. This will allow you to get rid of something you no longer need and still make something off of it.

To promote your business with internet marketing, look in to free listing pages online. You should not have to pay any fees to get your website included in search results or business listings. There are many free business directories, including SuperPages, YellowPages, InfoUSA, Yahoo! Local and Yelp. Sites like these will help deliver traffic to your business’ website.

Promote and perform your own give-aways. Many websites gain readers, and therefore buyers, by holding a give-away of a product they have reviewed. People love free goodies, and many other websites cater to finding these give-aways for sweepstakes aficionados. These people may come to your site first for the give-away, but many will return for the content in the future.

Realizing how you can use certain tips and tricks that are out there, to plot a strategy of success, is how you will, ultimately, profit in any type of online business. Maybe you’re already doing well and just need a boost or maybe you’re brand new to it all. Regardless of which, use the easy tips above to help you profit.

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Tips For A Successful Internet Marketing Campaign (3)

Tips For A Successful Internet Marketing Campaign

No matter what you may have heard about starting a business on the internet, anyone can compete in any market as long as they have something people want and know how to market it correctly. Who would have thought people needed a Facebook profile when they had a MySpace profile? You just never know when something bigger and better is coming along. If you think you have what it takes to succeed, here are some tips that can assist you along the way.

Go to Google blog search and look for your company or brand name. Subscribe to that search result using Google Reader. This will let you see what people are saying about your company, and get a general feeling about their attitude towards your business. Use the negative comments to change some areas that customers are having issues with.

For your Internet marketing efforts to be successful, you need to continually refine your website. No matter how much planning you put into your business website before it goes live, no site will ever be perfect. As time goes along, continue to take stock of what Is working and what is not. Do not be so attached to your original design that you overlook areas that could use some improvement.

Try to make your page very easy to navigate for your customers. Cluster links in one consolidated row or column, which will reduce the chance of your visitors getting lost and irritated. The ability to create a good flow to your webpage is essential and will establish a satisfied client base.

Make sure your website is of good quality. Your website will be your essential business tool, it says who you are and is the image you want to portray. Do not cut costs on your website. You will be judged on what potential customers see on your website. If you want to be viewed as a professional, your website must be professional.

To direct your audience to the products you want to sell, create a page with links and resources. Some of these resources can be free, and some links can send your audience to a description of the product that can help them. The goal is to have your audience think of the product as something that they need.

Design localized content that relates to your readers on a regional level. Marketing online means you are no longer confined to advertising in a specific neighborhood, but people still appreciate information that they feel is tailored to them. Research details about an area’s needs and then show how your product will help that community.

Consider submitting articles to other web sites and online magazines as part of your internet marketing strategy. Make sure you include all your business information with the content you submit, as this is an excellent way to get your name out there. People who read your article will be curious and visit your site.

Reading the tips above, you can probably tell that most of these tips are fairly common-sense stuff. Some of the tactics would apply to a wide assortment of businesses. However, each tip listed above is vital to implement if you want to experience success as a businessperson. Make sure you try them out.

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Internet Marketing – Things You Don’t Need To Know

Internet Marketing – Things You Don’t Need To Know

For some time now I have become disillusioned with running my own traditional style business. You know the one where you have to rent premises, pay rates, employ staff, keep large amounts of stock and a million of other time and financially consuming things. Anyway, a couple of months ago, I decided to investigate the possibility of starting my own internet business or as they say in the trade, become an internet marketer.

During my search of the net and on my many visits to literally hundreds of sites, I was cordially invited to join the many free courses and obtain numerous free newsletters. This was great, all this information was soon winging its way to me. However, it was only on further investigation that I realised that the newsletters were only telling me so much but to get the really important stuff I had to send money. Now don’t get me wrong, I am a realist, I know there is no such thing as a free lunch, but hey, if I was to buy everything that everyone suggested I must have and really needed, not to mention the ,000 courses and seminars that only a true internet marketer should attend then a remortgage of the family home was inevitable. Not being the impulsive type I refrained from enrolling for every must have marketing item. And I am glad I did as you will discover later.

What I did find most interesting and very amusing was some of the Headlines of the many automated emails I received and I thought I would share some of these with you.

So here goes.

What if?
He will email your ad to 1 MILLION people (sorta)
This is a killer
I am the Undisputed King of Cash….
I’ve found it ….
Get your site on Google in days
0 – 0 every single day, guaranteed
Earn Minimum 0 A Day
Resources to Generate ,643 Every Week
How He Makes 00 Every Day
Powerful Training Methods
Start earning in 15 minutes from now
Get FREE links and Traffic within days
You will easily Earn 0 to ,000
36 Ways to Affiliate Success
Profit Pulling Niche Packages
Limited Time Offer: Discover my Secrets, Earn ,000 A Month

However, and what I mentioned earlier that you would discover later was during my investigations, I accidentally came across an excellent FREE eBook titled “Perpetual Profits” by Brian Campbell. This contained information which others were selling for and upwards. I was so impressed with the content of the book I contacted Brian who kindly gave me his permission to distribute it. You can get your copy by visiting my website and I have attached a link below. Oh! and whilst you are there, sign up for my Newsletter. Only joking……

Happy marketing.

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Make The Most Of Your Article Marketing: Suggestions And Tips

Make The Most Of Your Article Marketing: Suggestions And Tips

Trying to understand every single aspect of article marketing at once can drive you crazy. It’s important that you take things slowly and move a step at a time in expanding your business. Start with the progressive tips provided in this article and then proceed to branch out with others after you learn the ins and outs of article marketing.

Always set your sights high. If your competition is cranking out great articles, make yours better. You should always aim to be the best at what you do, and this includes marketing great articles. When you put the extra effort in, the quality of your articles will benefit. Likewise, the quality and value of your articles will stand out to readers.

Market your articles better by making them more attractive to your readers. You need to keep them organized in a format that allows for easy readability. Break your articles into paragraphs and try making lists with numbered bullets for better organization. It makes it easier for your readers to read and find important information in your article.

Add images to your articles when you can. You can find many free stock images on the internet. This will garner immediate interest in your piece as readers are hooked by the image. Photographs interest people and draw them in, and what’s more, they save you from having to fill that space with more words.

Be picky about the products you choose to promote. Affiliate marketing requires enough effort that you don’t want to waste it on products that pay low commissions, target a niche you don’t like or are just low-quality products all around. Find the best products you can and only spend your time and efforts on them.

Write articles that solve part of a problem for the reader. Many people scour the internet for help with some kind of issue, looking for a quick or inexpensive remedy. If you are selling an ebook that provides twenty natural remedies to cure acid reflux, identify this problem clearly in your articles, listing all of the possible reflux symptoms, for example. Offer your readers some free information showing your sincere desire to help, and they will be more compelled to purchase your ebook containing the remedies.

Write your articles in a how-to format. These types of articles are great for picking a specific things and writing concrete steps to completing it. Use the articles to give away part of the process of problem solving that your products helps with, but leave enough that the reader will want to buy your product to complete their solution.

Stay consistent by producing new articles over a long period of time. Some of your competition may only write a few articles, so the more articles you have out there, the more likely you are to be considered an expert in your niche. The more you get your business out there with unique content, the more readers you reach to drive the success of your business.

Now that you know a little more about article marketing, you can begin to put some of these tips into practice. As they begin to work for you and your business starts to grow, you can check out some more helpful tips and continue to expand your presence. The sky truly is the limit on how far your business can grow.

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Organizing Your Article Marketing Business To Succeed

Organizing Your Article Marketing Business To Succeed

Although many of today’s so-called experts state the opposite, the world is still packed with people displaying that old entrepreneurial spirit. There just aren’t many opportunities out there in the world. One place you’ll always find a lot of opportunity at is the internet. If you read this article and put these marketing tips into practice, you could be well on your way to starting a successful business.

A good way to increase your visibility and market your articles, is by writing guest posts on other blogs. Approach bloggers who write about a subject that is relevant to your articles and ask if you can write a guest post. Be sure to include a link back to your website at the end of the post.

Add images to your articles when you can. You can find many free stock images on the internet. This will garner immediate interest in your piece as readers are hooked by the image. Photographs interest people and draw them in, and what’s more, they save you from having to fill that space with more words.

The first step in article marketing is to write your article and post it on your own website. Step two is to post it on EzineArticles as they double check to ensure your article won’t be found elsewhere. After that, you can submit the exact content to all the other article directories on the web.

You really should not attempt to syndicate promotional or affiliate-based articles, if all they are about is the promotion. You need to add some sort of content that is entertaining or informative, in order to make the article more than just a sales pitch. This will also make it easier to spin, later.

Focus on the long-term rewards of your affiliate marketing plan, rather than the generation of big short-term profits. A sales effort requires the building of a pipeline of prospects and a lot of other groundwork over time, before the tree starts yielding any fruit. Have faith that your efforts will pay off, and keep a longer term view of success.

Write articles that are unique. With so much information currently online, many people are searching for information that is new and different. By providing unique content, the search engines may show favor on you and rank your article highly. With high search engine rankings being important, you will want consider writing articles that will be noticed.

Are you running out of ideas for articles? Try writing from a different point of view. For instance, if you write travel articles consider targeting a subgroup of your niche. Write tips for families about traveling with children. Or, write about seniors and their travel concerns. Solve problems that your niche may encounter and your articles will always be in demand.

Business successful doesn’t come easy in many walks of life, but the great part about working online is that there’s no ceiling for success. If you learn these article marketing tactics and put them into action, there’s nothing there to hold you back from creating and operating a wildly successful web business.

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